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Luang Prabang is fast becoming a café paradise.
Amid the boom, there’s a spot that stylish-café lovers shouldn’t miss —Formula B .
Set in a French colonial-era building, the interior blends the best of the original architecture with a refined, modern sensibility .
It’s a bit of a hideaway —the order counter is upstairs , reached via the staircase at the back of the ground floor—but thanks to its super-cute interior , it’s extremely popular.
Right on Sisavangvong Road (the main street) , it’s easy to drop by—be sure to visit at least once during your stay in Luang Prabang!
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TOC
Basic information for Formula B
A Hideaway Up the Inner Staircase
When Formula B opened in 2019, it felt truly tucked away—you’d climb the internal staircase from the ground-floor gallery to reach the café.
Its good looks and prime location quickly made it a hit, and part of the first floor now serves as a seating area as well.
That said, the main action is still on the second floor , and ordering upstairs remains the norm—so the hideaway vibe is very much intact.
Whitewashed-Brick Chic
One big reason for Formula B’s popularity is its gorgeous interior .
Housed in a French colonial-era structure, the whitewashed brick walls give it a clean, cohesive, and sophisticated colonial look —arguably one of the most stylish café interiors in Luang Prabang .
I especially love the window-side counter seats , where you can people-watch along the main street —it’s wonderfully atmospheric .
Instagrammable Seats on the Ground Floor
https://m.facebook.com/formula.b.cafe/ Part of the ground floor now offers seating, and the window seats are unmistakably “Instagrammable.”
They’re very popular —you’ll often see groups taking photos—so snagging one feels lucky .
A Wide Lineup of Dessert-Style Drinks —Very Starbucks-Like
https://m.facebook.com/formula.b.cafe/ Another draw is the abundance of sweet, dessert-style drinks —many piled high with whipped cream that you’ll want to photograph.
With frequent limited-time items , it’s clear that Formula B puts real effort into its sweets-oriented menu .
It’s fair to call it “Luang Prabang’s Starbucks.”
Of course, coffee-forward options are plentiful too, so it works for both coffee lovers and non-coffee drinkers .
Cakes Are a Big Hit, Too
https://m.facebook.com/formula.b.cafe/ Cakes are another focus here, with seasonal, limited editions rolling out regularly.
I recommend taking a slice to go and enjoying it slowly back at your hotel .
They’re popular —you’ll often see the ground-floor display chiller well stocked —and reviews frequently praise the cakes .
Go in the Morning—Daytime Gets Busy
Given its main-street location , photo-worthy drinks , and stylish interior , Formula B naturally draws crowds , especially after midday .
If you want to take photos or relax , mornings are your best bet .
Note that opening hours differ on weekdays and weekends , so plan accordingly !
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